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MARKETING ON MATERNITY WARDS

EDM (Early Day Motion) 319A1: tabled on 10 July 2013

Tabled in the 2013-14 session.

This motion has been signed by 3 Members. It is an amendment to an existing motion.

As this motion is using historical data, we may not have the record of the original ordering, in which case signatories are listed alphabetically.

This is an amendment to an existing motion

This motion was originally tabled by John Robertson on 01 July 2013. This is amendment number 1.

View details of the original motion

Suggested amendment

leave out from 'notes' to end and add 'that pregnant women, new mothers and their families require access to information, advice and support; welcomes the provision of 2.6 million free pregnancy and newborn guides containing essential health information, including public health advice from the Department of Health, to all pregnant women and new mothers through Bounty parenting club packs; notes that Bounty packs reach 96 per cent of new mothers across the UK; further notes that 81 per cent of Bounty members have a household income of under £50,000; further welcomes the fact that 82 per cent of all UK child benefit is paid as a result of the forms distributed through Bounty packs; highlights that the distribution of child benefit forms through Bounty packs costs the taxpayer 10 pence per form compared to 33 pence per form through the post; further welcomes the partnership between NHS trusts, healthcare professionals and Bounty in working together to provide patient-centred care to pregnant women and new mothers; further highlights that criticism of Bounty has been led by its commercial competitor Mumsnet; and urges the Government to continue supporting parenting clubs such as Bounty, Emma's Diary by the Royal College of General Practitioners and Baby and You by the Royal College of Obstetricians and Gynaecologists, which offer an essential and valuable source of advice and information to women and their families.'.

Original motion text

That this House notes with concern the interruption of new mothers in NHS maternity wards by sales representatives; expresses concern that these representatives pass on advertising material during this time, that, more worringly, they extract data from these new mothers in order to sell it on to third parties and that sales representatives' motivation is unclear, with many new mothers believing they are giving their details to an official from the NHS; further notes that this confusion is compounded by the fact that HM Revenue and Customs pays Bounty £90,000 annually to distribute child benefit forms in their 812,000 baby bags, the information from which is sold on to third parties; further expresses concern that the NHS receives £2.3 million annually in fees and equipment from Bounty for access to maternity wards; highlights a recent Mumsnet survey which showed that over half of new mothers felt the Bounty sales representative invaded their privacy; further expresses concern that new mothers are taken advantage of by these practices during a vulnerable time; further highlights that Bounty baby bags and other marketing materials, such as Emily's Diary, validated by the Royal College of General Practitioners, which offers gift packs in exchange for personal data, implies the approval of these products and practices by NHS doctors, radiographers and midwives; condemns the commercialisation of the NHS maternity ward; congratulates Poole NHS Hospital Trust for cancelling its contract with Bounty; and calls on the Government to stop allowing sales representatives on to all maternity wards, to ensure that materials handed to new parents at this time are informative without advertisement and to forbid the selling of data acquired at this time being sold on to third parties.

The first 6 Members who have signed to support the motion are the sponsors. The primary sponsor is generally the person who tabled the motion and has responsibility for it. The date shown is when the Member signed the motion.

These members had previously signed the motion, but have now withdrawn their support. The date shown is when the Member withdrew their signature from the motion.