That this House supports the regeneration of the Passionate People, Passionate Places brand that did so much to sell the North East to the country and raise regional pride previously; notes that VisitEngland measured an exceptional rise in North-East tourism as a result of the previous campaign; recognises the importance of tourism in the North-East as the fourth largest sector in the region; celebrates the beauty of the North-East’s two World Heritage Sites, National Park and two Areas of Outstanding Natural Beauty; and further celebrates Hadrian's Wall as a significant draw for the region, with an estimated 1 million to 1.5 million visitors annually.