Public health campaign on the dangers of swimming in open water

That this House notes with deep sadness the recent deaths of young people and others in lakes, reservoirs, rivers, ponds and other open water during the recent period of hot weather; extends its condolences to the families, friends and communities affected by these tragedies; recognises the particular dangers posed by cold water shock, hidden currents, sudden changes in depth, underwater hazards, restricted access for emergency services and the absence of lifeguards at many inland water sites; further recognises that young people may underestimate these risks, especially during warm weather and school holiday periods; believes that clear, visible and repeated public health messaging can help prevent further loss of life; calls on the Government to work with local authorities, schools, water companies, emergency services, broadcasters, social media platforms, the Royal Life Saving Society UK, the Royal National Lifeboat Institution and other water safety organisations to deliver a national television and social media campaign targeted at young people and parents; and further calls for that campaign to promote practical water safety advice, including swimming only in supervised locations, avoiding reservoirs and unauthorised open water sites, recognising the signs of cold water shock, and knowing what to do when someone gets into difficulty in the water.